Loster – Branding and
Visual Identity Design
is a premium suit brand that embodies elegance, craftsmanship, and timeless style. For this project, I had the opportunity to design the logo and develop the complete brand manual, establishing a cohesive visual identity that reflects the brand’s refined and sophisticated character. The process included creating a balanced typography system, selecting an appropriate color palette, and defining consistent visual guidelines for both print and digital applications. The final result communicates professionalism and luxury, providing a strong and flexible foundation for Loster’s future marketing and branding efforts.